Ayurveda & Wellness Tourism

Market Size & Tourism Trends

• India’s wellness tourism market was valued at over USD 16 billion in 2022 and is projected to grow rapidly.
• Inbound medical and wellness tourists visit mainly from Europe (Germany, UK, France), Russia, USA, Middle East, and Sri Lanka.
• Ayurveda is often included in medical tourism packages for diseases like arthritis, obesity, stress, diabetes, and infertility.
• Post-COVID trend: Surge in demand for immunity-boosting, detox, and mental wellness programs.