Ayurveda & Wellness Tourism

Government Initiatives & Potential

• Northeast India Tourism Vision: The Government of India is promoting wellness tourism in the Northeast as part of its “Ek Bharat Shreshtha Bharat” and “Dekho Apna Desh” initiatives.
• Tawang Festival & Ziro Festival: These events showcase culture, music, food, and spiritual healing traditions, attracting wellness and culture-focused tourists.
• Infrastructure Development: Improvement of roads, homestay programs, and helicopter connectivity are expanding access to wellness locations.