Ayurveda & Wellness Tourism

Challenges and Opportunities in Meghalaya:

• Challenges:
  • Formalization and Standardization: Integrating traditional tribal healing with mainstream Ayurvedic practices requires careful formalization, standardization, and scientific validation where appropriate.
  • Limited Established Infrastructure: Compared to states like Kerala, Meghalaya has fewer established, accredited Ayurvedic resorts and wellness centers.
  • Awareness and Marketing: Needs more targeted marketing to position itself as a unique wellness destination.
  • Trained Manpower: While rich in traditional healers, formal training and certification in Ayurvedic therapies need expansion.