Ayurveda & Wellness Tourism

Challenges & Opportunities

Challenges:

• Lack of global-standard infrastructure in smaller towns.
• Inconsistent regulation of private wellness centers.
• Limited international promotion.

Opportunities:

• Development of Ayurveda Wellness Corridors around religious hubs.
• Partnerships with travel agencies, airlines, and insurance firms for medical wellness packages.
• Integration with eco-tourism, village tourism, and heritage circuits.

Uttar Pradesh has the potential to become a holistic wellness tourism hub, blending its ancient Ayurveda legacy with spiritual, cultural, and ecological richness. With government support, global outreach, and sustainable practices, Ayurveda and wellness tourism can attract health-conscious travelers from across the world while reviving traditional wisdom.